HUSKY

Starting off with a store in Mong Kok, the brand decided to open its second location along Paterson Street in Causeway Bay to showcase a more sought-after collection of products. Minimalist in sensibility and industrial in aesthetic, we sought to elevate the shoe shopping experience into one of purity and leisure to contrast the rapidness of sneaker trends and purchases.

The store’s configuration reflects how various customers shop and how the products should be displayed - starting from their latest releases and ending with their timeless classics. Since its founding, the brand has built a cult following of younger consumers and it was paramount that the interiors embody this sense of excitement and freshness.

The brand’s offering became the focal point of our design scheme, introducing a neutral, gallery-like space to highlight the collection of colourful, unisex shoes on display. A soft balance between leather, steel, and wood also provides to the need for modularity to facilitate the shifting demands of merchandising. The number of garments on display is minimal, hunt subtly on thin metal rails, while accessories are placed on marble shelves. The walls around the store are finished in light-beige paint from St Leo, with a grain finish to add depth to the tonality.